Digger King prides itself on being a leading cost-effective OEM, with a wide range of machines that have the high quality required for whatever task might be at hand
Purchasing the right machine for the job is critical to the success of your business, but it can often be a confusing and time-consuming task.
Digger King’s Matt knows this problem all too well after experiencing it himself in the past, looking for diggers for his own jobs.
After seeing the confusion that this process caused and being unsure of what to buy, Matt decided this shouldn’t be the case for others.
Using his knowledge of the industry and its machinery, Matt has now made the process easier through the birth of Digger King – a leading OEM for those that want a more cost-effective option.
Royal offering
Founded in 2016 and based in South Murwillumbah, in northern New South Wales, Digger King supplies its earthmoving machinery to dealers all around the country.
This is made easier through its strategic location, which sits half-way between Melbourne and Cairns on the eastern coast.
Digger King’s product portfolio includes everything from excavators, skid steers and compact track loaders, through to front-end loaders, mini loaders and forklifts.
A wide range of size classes are available, including excavators from one tonne up to 14 tonnes, and its sister brand – Godzilla Loaders – offering front-end loaders from 4.5 tonnes to 23 tonnes.
A key selling point of Digger King machines is affordability, with Matt saying that the company’s prices are considerably lower than some of the bigger OEMs, but are still able to offer the assurance that customers are getting a quality machine.
“Over the past few years, we’ve seen a steady rise in people wanting to get their own cost-effective digger and steer away from the big over-priced brands,” he says.
“This is great. However, many people have struggled because they have bought from the wrong people without the backup and support needed.”
A hefty investment is often required to purchase brand-new machines from traditional international OEMs, so Digger King is committed to being the leading cost-effective option.
“We’ve gone down the road of providing good-quality machines at an attractive price point,” Matt says.
“Sometimes the cheaper options from overseas can be low-quality, but we’re committed to providing good diggers.”
Customer-centric
Another key feature of Digger King machinery is the warranty and aftersales support the company offers.
In the unlikely event a machine breaks down after purchase, Digger King will supply parts and labour for the first year of the machine’s operational life to get it back up and running.
“This might mean taking your machine to a local repair centre, or us organising another method,” Matt says.
“You’re fully supported and backed up with our parts and labour guarantee, and we will work with you to get any problems sorted ASAP.”
A three-year parts warranty from the date of purchase is also offered, further instilling confidence in customers that they will have the full support of the OEM.
If a machine has any problems outside normal wear and tear, such as with its tracks, washers, batteries, or fan belts, Digger King will supply the relevant part to quickly and easily replace the old one.
One thing that Digger King prides itself on is being customer-centric, evidenced by its information packages that are designed to equip customers with essential tips, insider secrets and machinery walk-throughs before they make a purchasing decision.
“Our customers work hard and spend a lot of money on their digger, so to minimise their risk, I’ve put together a Digger King information package,” Matt says.
“The information package includes a range of videos so people can get to know a little more about Digger King and some of the things we stand for.
“This helps our customers select the digger that makes their life easier, before they waste their hard-earned money on the wrong type of digger.”
For more information on the Digger King and its machinery, visit diggerking.com.au or call 1300 676 996.