Australian-owned Benabilla Auctions offers premium used machinery, which has been extensively checked to ensure the best quality
For those in the market for used equipment, having a specialist on hand to ensure machinery meets a high standard of compliance before sale can remove the uncertainty from a large purchase.
Benabilla Auctions is a new Australian-owned used machinery auctioneer specialising in earthmoving, transport and agricultural assets.
Underpinning all machinery on offer is the Benabilla Certified guarantee, which ensures that it meets a list of quality benchmarks to ensure peace of mind for the buyer. All assets are assessed in person by a member of the experienced Benabilla team to check that it is in a quality, working condition.
In doing so, Benabilla ensures the machinery provided is of a premium quality, which is not only a smart investment in terms of longevity but also in increased resale value.
Founder Russell Hallaran says Benabilla’s point of difference comes down to the emphasis on quality and transparency.
With deep industry knowledge, Benabilla knows customer needs are constantly evolving, so it makes sure that every auction contains great deals on high quality items.
Tailored finance solutions are offered to buyers, as well as expert support to help clients procure machinery with their budgets in mind.
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If you’re still not convinced and need to know how Benabilla is different, National Civil Group operations manager Julian Ashmore is quick to reply with one word – trust.
“With the volume of plant and equipment on the auction marketplace and everything being so digital these days, Russell’s understanding of how the market works was a large factor as to why we ran with him rather than larger auction houses,” he says.
“It’s a tricky market at the moment and it would be easy to pick up a cheap machine off the online auctions, but it could end up being a lemon, as there’s a lot of plant being liquidated due to distressed circumstances.”
With a mixture of older and newer assets, Benabilla ensures machinery is in the very best condition.
“Russell has displayed a sense of patience, which we like, as we know our assets are in quality hands,” Ashmore says.
“He’s not in it to just move an asset on quickly to get the commission.”
Instead, Ashmore says Hallaran has a strong focus on relationship building and recommendations that strengthen his brand.
Ashmore has been more than happy to support Hallaran in his quest to develop an auction and asset management business that delivers good outcomes for its clients.
“We think he’s onto something here, as we believe the larger auction houses have fallen into the trap of just churn and burn,” Ashmore says.
“I think Russell’s personal approach with customers and establishing a longer-term attitude will definitely make his brand something to be proud of.”
For more information on how Benabilla Auctions is transforming the online auction experience, or to learn more about the Benabilla Certified program, reach out to Russ Hallaran here.