Hercules Machinery Group, formerly known as Brisbane Mini Excavator Sales, has re-branded to reflect a broader product offering and a massive new range of earthmoving equipment
Family-owned and operated, Brisbane Mini Excavator Sales (BMES) has been a staple in the equipment industry for more than three decades.
BMES started off as a mini excavator specialist, with its headquarters in Yatala, QLD. However, while it still prides itself on selling mini diggers, over the years the business has grown to offer a wider scope of equipment and is now renowned for being Australia’s exclusive distributor of Hercules Machinery – including wheel loaders, motor graders and telehandlers – as well as being a premium supplier of Sunward equipment.
To better reflect its product offering, BMES has now re-branded to a new name, Hercules Machinery Group (HMG), with a new logo.
Although the name and logo has changed, sales executive Steven Ragenovich says the friendly faces and customer service that people have been accustomed to remains.
“Hercules Machinery Group is evolving constantly and it’s through accountability, integrity and follow up that we continue to get bigger,” he says.
“We offer a much wider scope of machinery now than what we once did, and we are continuing to expand.”
Not only is the business re-brand a cause for excitement, but a suite of new Hercules machines is coming to HMG, including another brand that’s been brought back due to popular demand.
“We keep growing and our customers keep buying because of our aftersales service, follow up and spare parts supply,” Ragenovich says.
“A lot of other businesses avoid this or show little interest, but we’ve got dedicated business departments such as spare parts, a workshop, technical advice and aftersales support to support the introduction of the new range of machines.”
Currently, HMG offers a wide range of Hercules wheel loaders including its H-2 series – starting from a H550-2, 5.5-tonne operating weight model with a 100 horsepower (75kW) engine to a H1250-2, 12.5-tonne operating weight model with a 180hp (132.4kW) engine – as well as its quality cost-effective Loadmaster range – from the HLM70 7.3-tonne up to the HLM125 12-tonne – suited to agricultural tasks.
In addition to all this, a Hercules telehandler T-3 model, SEM motor graders and SEM wheeled loader models are available for the big end jobs, as well as HMG’s Sunward mini excavators covering 1.8 to 15 tonnes, Sunward skid steer loader models coming in at 2.8 tonnes and 3.5 tonnes, and the 4.4-tonne Sunward compact track loader.
New range
HMG is now, for the first time, offering Hercules-branded excavators and compact track loaders, in what is an exciting new era for its customers.
The 5.5-tonne Hercules LK110T tracked loader is set to arrive soon, powered by a 110hp (81kW) Kubota engine and offering a 1.5-tonne rated load capacity.
“It will mark the brand’s entry into the tacked loader market, with many more models on the horizon,” Ragenovich says.
“The Hercules tracked loader will complement our wheel loaders and telehandlers for the civil construction and agriculture industry.”
While HMG does offer a Sunward alternative, Ragenovich adds the Hercules option will offer greater optionality for customers.
Hercules wheeled excavators are also joining the HMG offering, providing enhanced manoeuvrability and mobility.
With models ranging from 10 tonnes up to 21 tonnes, Ragenovich says the Hercules wheeled excavators are fully optioned and well suited for conducting civil roadworks and civil solutions due to the ease of movement they provide and their flexibility.
Two new Hercules wheel loaders are also being added to the lineup, providing even more options to the already extensive list of wheel loader models available.
The Hercules LK55C and LK55W will be HMG’s new offering, both with an operating weight of 18 tonnes and able to handle a 5.5-tonne rated load but featuring different engines and transmissions.
A Cummins engine powers the LK55C, highlighted by the letter ‘C’ in the name, while the LK55W features a Weichai/Deutz engine, also represented by the letter ‘W’.
“These 18-tonne loaders are a cost-effective option offered by HMG,” Ragenovich says.
“They’re a well-constructed loader and feature the same quality build as our other models.”
Making a comeback
HMG is constantly listening to customer feedback and it’s not unusual for the business to add products based on a high-volume of requests.
Its T-3 telehandlers have sold out previously, hence HMG taking new delivery of the models just recently. HMG has now decided to fulfil another request that customers have been knocking down the door for.
Airman excavators – a Japanese brand and build which HMG had previously sold – will be returning to HMG’s sales yard.
“Many of our long-standing customers will be delighted with the news that they’re coming back,” Ragenovich says.
“We sold them for many years, and we were one of the highest selling companies in the world for their products.
“By bringing Airman back, we’re continuing the theme of widening our scope of machinery and giving customers another popular brand to choose from.”
HMG will be taking pre-orders for the new range of machines, which have already started to arrive and will continue to do so throughout June. A special discount will be on offer for those that get in quick.
“Get in before the end of financial year, because we will be offering all the new equipment at discounted rates for pre-orders,” Ragenovich says.
“We’re a multi-branded specialist, offering a range of new and different branded machines, so there’s something for everyone.”
For more information on the new range of machines, visit Hercules Machinery Group’s website – brisbaneminiexcavators.com.au – or call (07) 3807 4333.
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