CEA has announced that it will be distributing Sany in several states from this month
CEA has announced its appointment as a distributor for Sany excavators for QLD, NSW and SA.
Acquiring the distribution rights for SANY aligns with CEA’s wider business strategy supporting the businesses appetite for growth across key market segments, it says.
“Over the past six years CEA has opened three new multi-million-dollar purpose-built facilities in Sydney, Brisbane and Perth, diversified our product offering and now with the addition of Sany to the portfolio will strengthen our line up with an extensive range of excavators ranging from 1 to 90 tonnes,” CEA CEO Hylton Taylor says.
The addition of Sany to the CEA portfolio not only strengthens the business’s well-established footprint across the country but enhances its ability to support a diverse range of customers with a broad equipment offering.
Officially commencing in January 2026, CEA is poised to challenge the excavator market with a product line up that is both class-leading and competitively priced aligning perfectly to the needs of the mature Australian market.
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“For CEA it was critical we partnered with a brand which understood the customer segment, could deliver quality products and has a strong focus on future industry needs ensuring the machines of tomorrow can meet the ever-growing demands of the core customer base,” Hylton says.
Sany, founded in 1989, is a significant global supplier of excavators with a footprint of R&D centres and manufacturing plants in countries including China, USA, Germany, India, and Brazil. Production capacity out of its Shanghai Lingang and Kunsha manufacturing facilities alone is over 80,000 units annually.
“Sany is proud to partner with an Australian owned business that has the size and scale of CEA,” Putzmeister Asia Pacific CEO Michael Schmid-Lindenmayer says. Putzmeister is a subsidiary of Sany focused on the concrete machinery market.
“CEA’s extensive history in the market offers a strong sales channel; with local insights and market knowledge that will be critical to the long-term success of the Sany brand.
“Sany is firmly focused on delivering high-quality, market competitive products to established markets like Australia, the brands focus on delivering innovative solutions ensures we are prepared for market demands well into the future and look forward to supporting CEA as they target the many opportunities available in each location.”
Sany CEA will commence operations from January 2026, with product arriving across CEA branches from February.
Previously, CEA was the distributor of JCB machinery. JCB has announced that it will be distributing directly to the Australian market.