The ‘Digging Coal, Kicking Goals’ campaign saw Cowboys co-captain Tom Dearden get behind the controls of a Caterpillar 796AC haul truck recently
Cowboys co-captain Tom Dearden got behind the wheel of a Caterpillar 796AC haul truck during a trip to Bravus Mining and Resources’ Carmichel mine recently to shoot the new “Digging Coal, Kicking Goals” campaign that celebrates the Platinum Partnership between Bravus and the Cowboys.
Dearden says the visit, which including a lap of mining operations sitting in the haul truck’s trainer’s seat, gave him an even greater appreciation of what the partnership between the Townsville-headquartered business and National Rugby League club meant to regional Queenslanders.
“My dad worked in the mines when I was growing up, so to have that connection and to see how much Bravus does to help the community and the people back in Mackay, which is in my hometown, is what makes them such a great company to work with and to be a part of,” Dearden says.
“The truck was massive; I don’t think many people get to go for a tour like that and drive down to the bottom of the pit, so that was a cool experience, but really it was just great to see how it all works firsthand and the way the team works with each other in that environment.”
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Bravus Mining and Resources Chief Operating Officer Mick Crowe said it was a thrill for Carmichael’s workforce to appear alongside Dearden in the campaign, and to see his passion for what they do.
“There’s no greater representation of regional Queensland than the Cowboys so to be able to support the Club and what they do on and off the field is a perfect fit,” Crowe says.
“This aligns with what we’re trying to do and aligns with what the people of North Queensland love and is something we’re incredibly proud of.
“Tom’s a great ambassador for North Queensland and heaps of our workforce are mad passionate about the Cowboys, so it was terrific to get him out on site among the crews, and for them to see how passionate he is about what they do.”