Earthmoving News

Earthmovers & Excavators prints 400th edition

With the magazine running for over 30 years, Earthmovers & Excavators magazine has covered a lot of ground

Reaching 400 issues is a milestone for any magazine, and for Earthmovers & Excavators it provides a chance to look back and see not only how the magazine itself has evolved, but also the industries it represents.

The magazine began life as the 1980s gave way to the 1990s and was based in the Melbourne suburb of Elwood, part of the Trader Group.

It joined titles such as Trade-A-Boat, Unique Cars, Farms & Farm Machinery and Deals on Wheels, the latter having advertised earthmoving equipment since its launch in 1984.

It was the success of this section in Deals on Wheels that prompted Earthmovers & Excavators to become the standalone magazine it is today.

Delving into the archives has provided a snapshot in time, looking back at issues from this time 10, 20 and 30 years ago – plus an even earlier edition from November 1990.

That November 1990 edition was made up almost exclusively of classifieds, with only two pages of news spread across pages 20 and 21.

These pages were in black and white, as was the entire magazine except for the opening 18 pages and front and back covers.

Among the articles on these news pages was a piece about Komatsu increasing its lead in the Australian hydraulic excavator market, claiming a 25.1 per cent share for the first six months of 1990.

Komatsu was also highlighted by a profile on a Western Australian mine that had increased efficiency through using six of the manufacturer’s wheel loaders, while another business in Sydney discussed the advantages gained by the combined powers of Bobcat excavators and loaders.

New products to hit the Australian market were the nation’s first Aveling Barford articulated dump truck and an improved Macnaught air powered transfer pump.

The magazine’s cover showcased three classified advertisements, one of which was for 75-tonne Wabco dump trucks available for $25,000 each.

Less than two years later, the July 1992 edition had swelled in size.

The colour content stretched all the way to page 27 and was immediately followed by 11 pages of news and products.

One product showcased was Cat’s 518 Series II skidders, described in the headline as “the first of a new generation”. These featured 130hp (97kW) in first gear and an increase to 145hp (108kW) in second and third gears.

Another piece talked about Bosch Australia placing an 850sqm spaceframe roof over the incoming goods area at its plant in the Melbourne suburb of Clayton, costing $700,000.

“This was the largest single crane lift of a Harley Systems spaceframe undertaken in Australia and involved the largest mobile crane in the southern hemisphere at 400 tonne capacity,” the article read.

By July 2002, colour stretched across more than 100 pages, but news once again took a back seat to classifieds.

Caterpillar was again in the news for the release of its 740 Ejector articulated truck, while a host of new features adorned JCB’s new-look 3CX and 4CX backhoe loaders.

The cover highlighted a Caterpillar 320BL excavator, which was being sold for $133,100.

Even as recently as June 2012 – the magazine’s 270th issue – only six pages was devoted to product news in the ‘Earth guide’ section.

The first piece talked about two new Volvo Construction Equipment heavyweight production excavators – the EC380D and EC480D – which had just become available to the Asia-Pacific market.

It was the bigger of these two models – the EC480D – which also featured on the magazine’s cover.

Moving ahead

Plenty has changed since Earthmovers & Excavators first launched.

Machinery has become both more powerful and efficient, while the magazine has adopted a stronger focus on news to keep our loyal readers up to date about new products and technologies hitting the market and case studies of how Australians are getting the most out of their valuable investments.

Whether you have been a loyal reader for the past few decades and have seen equipment and the industry change or are new to the magazine – we thank you for reading and supporting us.

The coming years and decades will no doubt bring much more change and the Earthmovers & Excavators team is excited to keep our audience informed about it all.

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