BTS 19: Mobileye refocuses drivers' attention

Presented by
  • Earthmovers & Exacavators

What if we could refocus a driver's attention at the critical moment before a collision occurs?


Some 80 per cent of collisions and 65 per cent of near-collisions involve some form of driver distraction in the last three seconds before the accident, according to a report published by the National Highway Traffic Safety Administration (NHTSA) in conjunction with the Virginia Tech Transportation Institute (VTTI).

Click here for a map and exhibitor list for this year’s Brisbane Truck Show!

Just a moment of inattention can make all the difference. But, what if we could grab drivers’ attention at these critical times, buying back that moment before a collision occurs? That’s what Mobileye’s collision-avoidance system does.

The retrofit solution helps refocus drivers’ attention in real-time – when they are too close to the vehicle in front of them, are drifting into another lane, or when potential dangers move into their path.

Over the past 20 years, experience has shown advanced driver assistance systems (ADAS), including forward collision warning, lane departure warning and pedestrian collision warning, work. Studies show 30 per cent of collisions could be avoided by wider adoption of ADAS.

Another benefit of Mobileye is aggregated data can be exported to third-party management systems, providing greater insights into driver behaviour.

The 2019 Brisbane Truck Show will be held at the Brisbane Convention & Exhibition Centre from Thursday, May 16 to Sunday, May 19, 2019. To secure your ticket – and go into the draw to win a Toyota HiLux Rugged X – click here!

Subscribe to our newsletter

Sign up to receive the Trade Earthmovers e-newsletter, digital magazine and other offers we choose to share with you straight to your inbox

You can also follow our updates by liking us on Facebook


Loaders For Hire | Dozers For Hire | Excavators For Hire | Forklifts For Hire | Machinery Attachments For Hire