The bushfires were a catalyst for change that prompted New South Wales land management and earthmoving business Oldfields Australia to pivot their business to one focused on saving lives through hazard reduction.
Husband and wife team Anthony and Peta Oldfield run the Oldfields Australia land management and earthmoving business near Sydney, which came with a second-hand Cat 289D Compact Track Loader when they purchased it in 2018.
Living out in the bush on a large rural property with young kids, surrounded by trees, the Oldfields have always been aware of how dangerous a fire could be. However, even they could not have predicted the devastation caused by the Australian bushfires last summer.
Up to one billion animals were killed, more than 10 million hectares were burned, over 3,000 homes were destroyed, and 34 people lost their lives in the catastrophic event. With raging fires in neighbouring areas, the Oldfields were lucky to keep their family and home safe.
The bushfires were a catalyst for change that caused the Oldfields to pivot their business to one focused on saving lives through hazard reduction. To do this effectively, they needed reliable, quality equipment. This meant buying a Cat HM315C Mulcher attachment from WesTrac.
“What particularly stood out was that the loader could quickly mount a mulcher and perform land clearing work with ease,” Anthony says.
Humble beginnings
At the start of 2020, the second-hand Cat 289D that came with the business was the only thing putting food on the table for the Oldfields family. Things hit a snag when the well-used machine broke down at a critical moment in the aftermath of the bushfires, just as the Oldfields had shifted gears to hazard reduction. This caused significant cash flow issues and stress.
“Our business came to a complete stop… we had nothing,” Anthony says.
Having had positive results from the local WesTrac team in getting parts for the 289D, Oldfields called for help and were extremely impressed by the prompt response.
“On the day of the failure, we called WesTrac at 3pm and they had someone there first thing next morning,” Anthony says.
“They went over it, identified what caused the issue, and helped us load it onto our truck. We delivered it to WesTrac Casula and the team there went over it, leaving no stone unturned. They had reports for everything, and their expert technicians were able to explain it clearly. They definitely had a professional setup.”
The cause of the failure ended up being major, which meant the machine would be out of action for 10 crucial weeks – time Oldfields could not afford – so they ordered a new compact track loader from WesTrac without thinking twice.
They had been impressed with the performance of their well-used 289D up until then, so getting another Cat loader was a no-brainer.
In it together
Anthony and Peta work closely together as a team. Anthony looks after the operational side of the business and marketing, with Peta handling the financials and administration. Between the two of them, they decided a Cat 299D3 XE Compact Track Loader would be the best fit for their business.
The decision to pivot the business during the worst bushfire season on record wasn’t one made lightly but it has paid off. The Oldfields landed on the Cat HM315C because it was more fuel efficient, easier to maintain, simpler to operate and safer than other mulchers on the market. The fact that it mounted onto their loader quickly and effortlessly was just a bonus.
“A mulcher by itself isn’t a licence to print money, you still need to have a good operator in the cab and an eye for detail when doing the work,” explains WesTrac Product Advisor for Work Tools Nina Zeidan.
“Like Cat engineers who use the equipment they build, Peta and Anthony love what they do and have pride in their work.”
“They’re making money from the mulcher because they use it to its full potential, knocking it out of the park on jobs every time – which guarantees them repeat business.”
The road ahead
With a lot of new land clearing and hazard reduction work coming in, Peta says they were looking at increasing their fleet size.
“Things are going great; we’re run off our feet. We’re currently deciding on what we need – but whatever it ends up being, it’ll be Cat yellow and it’ll come from WesTrac,” she says.
“WesTrac has as a good reputation because they really do go the extra mile to help and genuinely want to see their customers grow; we wouldn’t go anywhere else.”