Hanson Australia has taken on a new name and recently acquired concrete producer Elvin Group
Heidelberg Materials Australia, the new name for Hanson Australia, has entered into a conditional purchase agreement to acquire premixed concrete business Elvin Group.
Heidelberg Materials Australia parent company Heidelberg Materials says Elvin Group is the largest concrete producer in the Canberra region.
The company operates two concrete plants, a concrete laboratory, a sand blending plant and an equipment and accessories supply outlet – employing 85 employees and contractors.
“The latest expansion of Hanson Australia’s business reflects our strong focus on strengthening our footprint in core markets,” Heidelberg Materials managing board member René Aldach says.
“With this bolt-on acquisition, we are expanding our vertically integrated market position and bringing our expertise in the fields of sustainability and digitalisation to one of the largest regional markets in Australia.”
In line with its parent company’s global rebranding strategy, Hanson Australia recently rebranded to Heidelberg Materials Australia.
Heidelberg Materials Australia chief executive Phil Schacht says the transformation reflects the company’s aim for continuous improvement and a broadened offer to the construction and building materials market.
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The rebrand also reflects the company’s commitment to driving sustainability and digital innovation across its entire operations, he adds.
“Our transformation to Heidelberg Materials Australia will pull us together as one global team,” he says.
“Together we will cement our position as industry leaders, leveraging our global expertise, to provide our local Australian market with a comprehensive range of quality, innovative, low-carbon and high-recycled construction materials, including concrete, aggregates and asphalt.
“While our name is changing, we are committed to being our customers’ trusted source for construction materials, supported by great people and quality products.”
Hanson Australia’s rebrand marks a new era for the company which began in 1949, when Pioneer was established as a ready-mix concrete producer.
After undergoing a significant expansion during its first 50 years, the company was acquired by Hanson PLC in 2000 and rebranded to Hanson Australia in 2004. Hanson was then acquired by Heidelberg Materials AG, formerly Heidelberg Cement AG, in 2007.
Hanson’s subsidiaries Hymix, Pioneer North Queensland, Placecrete, Traino, Alex Fraser and Suncoast Asphalt will continue to operate under their existing brand names.