Earthmoving Equipment

iMex unveils new look and laser level range

Laser levelling tool provider iMex Lasers, owned by Position Partners, has undergone a rebrand and released a new range of multi- line lasers

The new range has been designed to be rugged and long-lasting

“We’re excited to reveal our new- look iMex branding, which builds on the already successful identity and commitment to be ‘accurate for life’, with a fresh, modern look that reflects the innovation, accuracy, and reliability of the product range,” Position Partners building business manager David Gentle says. 

“iMex is expanding into new regions, with distribution growing rapidly across Europe and Southeast Asia.” 

The LX Series II range includes the LX22 crossline laser level and LX25P line and dot laser level, both available in either red or ultra-visible green beam options. 

With a sturdy, quick release magnetic bracket to hold the laser in place without screws, long lasting lithium battery packs and non-slip rugged housing, iMex has designed the new series to deliver maximum productivity gains on busy job sites. 

Featuring one horizontal and one vertical laser beam and plumb up and down dots, these laser levels are a handy option for builders, cabinet makers, electricians and other tradies. The LX25P models also come with two horizontal dots, which is useful for glaziers and builders fitting doors and windows. 

The premium LX3DG model is a multi-line laser that gives full 360- degree horizontal and vertical laser lines, as well as PreciseAlign technology that enables the user to pivot the laser beam without moving the datum point. 

“Feedback from customers on the new range has been extremely positive, with users saying that they do the job accurately and reliably, day in, day out,” iMex product manager Calvin Sandeman says. 

“As well as precision performance, these lasers feel solid and reliable with their non-slip housing. Handy features like the quick release bracket and long battery run time are efficiency savers that make a big difference when you’re relying on these tools for that high quality finish.” 

 

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