Real Earthmovers Wear Pink for breast cancer

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  • Earthmovers & Excavators

Adelaide-based Dunns Earthmoving has painted one of its Caterpillar scrapers pink as part of its support for the National Breast Cancer Foundation’s (NBCF) Real Men Wear Pink campaign.

Real Earthmovers Wear Pink for breast cancer
Dunns Earthmoving's Real Men Wear Pink Cat scraper.

It doesn’t stop there, either — the company, which provides earthmoving and related services within the Cooper-Eromanga Basin, also has an initiative called Pink Sundays in which all staff are encouraged to wear pink work shirts every Sunday while they’re on site or make a donation towards the charity.

The Adelaide based company is made up of around 90 fly-in-fly-out (FIFO) workers and boasts a largely male dominated workforce, which it says is the perfect demographic for this initiative.

"I guess what we’re trying to get out there is that breast cancer doesn’t just affect women; men are affected too," Dunns Earthmoving CEO Sue Dunn says. "Because most of our workforce is made up of men it was important for us to spread the important message and raise much-needed funds for research."

These initiatives have already raised over $25,000, Dunn says, adding: "We’re hoping to reach our target of $50,000 in the coming months."

NBCF was established in 1994 and has raised over $115 million to fund more than 400 Australian-based research projects to improve the health and wellbeing of those affected by breast cancer.

Men, it says, are often overlooked when it comes to breast cancer. The Real Men Wear Pink campaign aims to raise men’s awareness of, and involvement in, the illness, whether that’s as a partner, father, brother, son, friend or the person with breast cancer.

Dunns Earthmoving is challenging other businesses to participate in the campaign as well. To get involved, register a fundraising page at and help NBCF move closer towards its goal of zero deaths from breast cancer by 2030.


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