JCB has announced it is entering a partnership with the Williams Martini Racing team ahead of the 2017 Formula One season.
As part of the partnership agreement JCB branding will appear on the Williams Mercedes FW40 chassis and rear wing end plate from the start of the 2017 season.
JCB logos will also appear on the helmets of Williams drivers Felipe Massa and Lance Stroll and, from the British Grand Prix onwards, on all trackside personnel uniforms.
“I am an engineer and a manufacturer and designing and engineering innovative products is at the core of what JCB does,” JCB chairman Lord Bamford says.
“We frequently combine our engineering expertise with some of the best automotive technologies which means our machines are very fuel efficient and intuitive to operate. Our partnership with Williams Martini Racing builds on that innovative and technological link and our company’s long association with motorsport.”
Representatives from Williams also expressed their enthusiasm in adding JCB to Williams team.
“We are delighted to welcome JCB to our family of partners,” Williams deputy team principal Claire Williams says.
“Engineering and innovation are also at the core of everything we do at Williams, which makes this partnership one of shared values and aspirations.”
“As two great British brands, we share a similar drive to continually push boundaries and not rest on our laurels in our desire to be the best. I know this will be a successful partnership for both our brands and I look forward to embarking on this journey with such a prestigious brand as JCB,” Williams continued.