JCB backhoe loader Australia’s highest seller for 2017

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  • Earthmovers & Exacavators

Data released by sales info group Datamotive has revealed the JCB side shift backhoe loader is Australia’s top seller for 2017.

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Around the nation the JCB backhoe holds 50.6 per cent market share, which is up 6.4 per cent from 2016. JCB Construction Equipment Australia says its backhoe has maintained the number one position for seven consecutive years.

"2017 has been our best year for market position for our backhoes," JCB CEA backhoe product manager Glenn McLeod says.

"Especially so in the major markets on the east coast, with Tasmania recording a 77.8% market share, followed by Victoria at 54.2%, Queensland at 53.8%, who were up 11.6% and the largest market NSW at 50.9% up 13.4% from 2016, which is terrific growth in a crowded market," McLeod adds.

The company attributes the strong 2017 performance to the introduction of the 3CX Elite Tier 4i model. The fuel-efficient backhoe has been a particular hit with local government customers.

"We’ve put a strong focus within JCB CEA on local government tenders over the past 12 months," McLeod says.

"And from that, the second half of the year saw us at nearly 70% success rate for tender wins proving to be quite a significant market for us."

JCB CEA also credits the hard work of its sales and dealer networks for the continued success.

"Our team have also performed exceptionally well. Our dealer network sold nearly 50% of the backhoes over the past year," McLeod continues.

"It’s not only our sales staff who are performing but also the service and support staff who ensure our customers machinery needs are dealt with in a timely matter."

"We’re all looking forward to the next 12 months, and increasing our market share even further."

 

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