John Deere appoints AFGRI Australia as WA distributor

Presented by
  • Earthmovers & Exacavators

AFGRI Equipment has been appointed by John Deere to distribute its construction and forestry equipment in Western Australia.


According to AFGRI Australia chairman Patrick Roux, the deal is thanks to the exceptional relationship that AFGRI has established with John Deere, spanning 56 years.

"The success we’ve enjoyed with the John Deere agricultural range in Western Australia, combined with our outstanding service levels and ethos, as well as excellent customer relationships and our extensive retail network in Australia, encouraged John Deere to approach us to manage its construction and forestry equipment retail network in the region," Roux says.

Effective 1 May 2019, AFGRI Equipment will be a fully-fledged John Deere construction and forestry equipment dealer in Western Australia. It will initially operate across five strategically placed branches in the state, namely Geraldton, Albany, Esperance, Boyup Brook and Perth.

Roux added that he was confident that AFGRI Equipment’s retail knowledge and experience in the agricultural sector could easily be transferred to the construction and forestry space.

"We have become the ‘go to’ company for many Australian farmers, and we’re truly delighted to extend our services to local construction and forestry companies, we are sure we will earn this same reputation," Roux says.

The deal marks a new phase of growth and investment for AFGRI Equipment through diversification into additional sectors.

"Western Australia is experiencing a good level of infrastructure development and construction activity, which AFGRI Equipment is eager to tap into to increase market share," Roux adds.

"We will endeavour to look after the construction and forestry customers to the best of our ability, backed by our strong track record and a proven commitment to Western Australia.  We aim to bring the same passion we have for the agricultural sector to the construction and forestry equipment ranges."


Allis Chalmers DD grader

Subscribe to our newsletter

Sign up to receive the Trade Earthmovers e-newsletter, digital magazine and other offers we choose to share with you straight to your inbox

You can also follow our updates by liking us on Facebook


Loaders For Hire | Dozers For Hire | Excavators For Hire | Forklifts For Hire | Machinery Attachments For Hire