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MWS Equipment takes fresh approach

With its rebrand, MWS Equipment is looking to further develop its partnerships with companies working in wet processing

 

MWS Equipment will be the latest name spotted on wet processing equipment around Australia, following the rebrand of McCloskey International’s washing division.

The products, which are distributed Australia-wide by 888 Crushing and Screening Equipment, will feature a new design and colour scheme as part of the rebrand.

“The new design and colour scheme reflects the brand’s maturation and evolution as an industry leader for not only its product offerings but also the impressive network it has built
over the past few years,” the company said in a statement.

MWS Equipment, which has its headquarters in Northern Ireland, will operate as an independent business unit of Metso Outotec.

MWS Equipment product line manager Ben Frettsome says the new identity was the next step in the company’s development and growth.

“The rebranding of MWS has been in development for some time and will now allow for the business to partner with the best suited organisations across the world,” he says.

“Looking ahead to 2021, we are very optimistic about the future of MWS Equipment and the strong position we are in going into 2021.

“We have an exciting list of product introductions and strong partnership announcements  coming over the next few months.”

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