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JCB CEA dealers and staff visit world HQ

JCB Construction Equipment Australia (JCB CEA) has sent a group of its dealers and staff to Europe to view the JCB manufacturing process and receive training across the JCB product line.

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Fifty dealers and JCB CEA staff visited the world headquarters in Staffordshire, UK to get a glimpse at the manufacturing and assembly facilities for some of the company’s products including mini excavators, heavy excavators, backhoe loaders, telehandlers and engines.

The team was also taken through the ‘Story of JCB’ exhibition which includes a replica of the original garage where JCB began 70 years ago.

“The exhibition helped our team develop a real understanding of JCB’s heritage and future vision,” JCB CEA national compact equipment manager Phil Withell says. “The experience will help dealers and sales staff provide greater value in their future interactions with their customers.”

After a the tour of JCB HQ the group travelled to a quarry site in La Manga, Spain, for product and industry training sessions. The La Manga site is generally used for JCB Europe’s staff training, but the course material had been tailored to the Australian audience.

“The La Manga experience was part of a JCB global training initiative which included participants from Europe and the UK,” Withell says. “The sessions focussed on industry segments such as agriculture, waste and recycling, and specific product applications were customised to address Australian conditions and applications.”


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