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Komatsu partners with Williams Racing

Komatsu has reignited its partnership with Formula One British racing team Williams Racing

Komatsu has signed a multi-year deal with Williams Racing to become the principal partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season.

Komatsu’s says that this resumed agreement, after having partnered with the F1 company in the 1980s and 1990s, reflects the companies’ shared focus on the long-term development of engineering, technology and new generations of talent. Komatsu is now the Official STEM and Early Careers Partner, Official Esports Partner and Official Construction Machinery Partner.

These areas will overlap and combine within the partnership, as Komatsu endeavours to engage and bring focus to the next generation of innovators through STEM events enriched by the Williams Racing esports platform, it says.

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“Komatsu and Williams Racing have shared values around innovation and the development of our people,” president and CEO Hiroyuki Ogawa says.

“Through our partnership we look forward to creating value together, both on and off the track. Our partnership with Williams Racing is aligned with Komatsu’s mission to create value through manufacturing and technology innovations to empower a sustainable future where people, businesses and our planet can thrive together.”

Williams Racing team principal James Vowles says: “Williams Racing is delighted to be rekindling our relationship with Komatsu. We have enjoyed huge success together in the past and reuniting is a significant step in Williams Racing’s long-term mission to return to the front of the grid. Both Williams and Komatsu are committed to attracting and developing the best young talent in pursuit of our goals and we look forward to working together again.”

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