Relocating to Caboolture from Rocklea will help Onetrak better serve its wider Queensland customer base, as well as embracing new opportunities.
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Onetrak’s new base in Caboolture improves access to its large customer base north of Brisbane
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After three years at its former location, Onetrak’s Queensland branch has moved, and now the company is eager to increase its footprint in the state’s construction sector.
Onetrak has switched from its former hub in Brisbane’s south-western compact industrial suburb of Rocklea to the freight-friendly pastures of Caboolture – one hour north of the city.
The move was made to better accommodate the company’s customer base, much of which is situated north of Brisbane and beyond, in places such as Gympie and Maryborough.
Its new base in Caboolture’s new modern industrial estate is only one kilometre from the Bruce Highway, making hauling machines and equipment to customers far easier than previously. In Rocklea, freight would need to manoeuvre through suburban and city streets before embarking on the highway.
Onetrak Queensland national product support manager Mitchell Hills says that when the lease came to an end in Rocklea, the opportunity to move elsewhere was beneficial.
“It was more advantageous for us to be on the northern side of Brisbane basically because we do work south and west, but a lot of our customer base and a lot of our forestry customers are north,” says Hills.
“It just made a lot of sense to move up that way because we were travelling the city all of the time to get to the majority of our work.”
Other options in the northern suburbs of Brisbane were also considered, but the ease of access to the Bruce Highway, considering the heavy transport loads, was paramount in opting for Caboolture as the new base.
“The Caboolture industrial estate where we are now is a great location – easily accessible for customers to visit and makes transporting parts and machinery easy,” says Hills.
“To get in and out of there it’s only one kilometre or so away from the highway and to get in and out with our heavy transport requirements, we need to move our gear around quite easily.”
The new Caboolture facility is stocked with new machines from the many brands distributed by Onetrak in the construction, forestry and material handling sectors, including Hidromek, Anaconda, Tigercat, Striker, Fuchs and Dressta. Onetrak says the new machines are ready for immediate delivery.
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Screening and crushing has been identified as a key are for growth
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A new onsite workshop facility also means Onetrak can service machines and equipment from its base that can’t be worked on in the field.
Other repair work such as air-conditioning installation, repairs and welding, can also be performed in the workshop, supported by an ever-growing inventory of spare parts, which continues to grow as Onetrak aims to expand its footprint in Queensland.
“Our spare parts warehouse is a considerable size and stocked with a wide range of genuine spare parts. The local spare parts stock is also supported by our national warehouse and distribution centre in Victoria,” says Hills.
“We’re building relationships with our customers new and old, and we’re ensuring our stock levels meet the increased demand.”
Hills also says that while Onetrak’s OEM franchise products take priority when it comes to servicing and sourcing spare parts at the branch, the business is able, and happy, to work on any machine regardless of the manufacturer.
“It doesn’t matter. We’re happy to service anyone’s machines,” he says.
Amidst the COVID-19 pandemic, Hills says the Queensland Onetrak branch has fared quite well, especially considering the state wasn’t plunged into prolonged lockdowns as was the case in New South Wales and Victoria.
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Onetrak can service all brands of machinery in its workshop
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The market for construction products in the state has also been stable and, like most economies, the demand for such equipment and machines ebbs and flows with the level of infrastructure projects undertaken in the region.
Onetrak is now a unique distributor in the sense that the company supplies forestry, construction, material handling and crushing & screening machinery.
Its range of Tigercat forestry machines performs well in Queensland, as does the Hidromek equipment, which was introduced several years ago.
The Striker crusher range has recently been introduced and is another brand to establish its footprint in the sunshine state.
Moving forward, Hills says Onetrak has many opportunities in Queensland, including continuing to service its many clients in regional bases such as Roma and Weipa.
“The decision to move to Caboolture was definitely the right one.
“We’ve got a lot of great products which complement each other. If you’re after machinery sales, service, spare parts or hire equipment – give us a call.”
Visit the Onetrak branch on 2/65 Pasturage Road, Caboolture, call 07 3277 2495 or visit onetrak.com.au for more info.