Business, Business Feature, Earthmoving Industry Insight, Earthmoving News

Motion Australia: more choices and more solutions

With an unparalleled selection of products, expertise and branches nationwide, Motion Australia is living out its promise to provide industrial businesses with ‘more choices and more solutions’

With over 1,600 employees, over 200 branch locations and 12 distribution centres across Asia Pacific, Motion supplies everything needed for earthmoving machinery repair, from transmissions, electric motors, gearboxes and bearings to industrial hoses, seals and fluid power solutions, to name just a few.

Having grown from a father-son partnership begun in 1955, since 2019 Motion has been the industrial division of the General Parts Company, which owns automotive companies Repco and National Automotive Parts Association (NAPA).

“Anything that is moving in any way, shape or form, we’ve got components and services that build into that,” Motion fluid power solutions executive general manager Stephen Forbes says.

Motion Australia mainly focuses on mining when it comes to the earthmoving industry, but also provides its services to the quarry and civil construction industries.

“We repair, overhaul, redesign, rebirth in that earthmoving and excavators space,” Motion Australia executive general manager of engineering & services Ryan Kendrigan says.

“If you’ve got old equipment that you can get more life out of, or you’re not happy with the performance of your current equipment, start having a conversation with us.”

Looking at moving parts in earthmoving machines, Motion can supply niche products and services – providing effective solutions for customers.

“We can do custom-made drive shafts, which goes from the power source to another part of the equipment that needs to be driven,” Forbes says.

“We can also re-blade, refurbish and rebalance engine fans – the cooling fans that are on the radiator.”

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Heritage brands

Motion is currently transitioning to become the parent company of multiple heritage brands.

Having these heritage brands allows Motion to access a variety of different parts – offering customers a wider variety of solutions.

Forbes says that by moving towards rebranding its collection of heritage brands, customers will be better able recognise the one overarching name – Motion.

“Motion as a brand is fairly new to Australia; it has been very long standing in the US and Canada but less so in Australia,” he says.

Some examples of Motion’s heritage brands include driveshaft manufacturer and repairer company Hardy Spicer, bearing companies CBC and BSC, sealing business Seal Innovations and hydraulic and industrial hose business Powell.

“Each business within the Motion family comes with its own specialty,” Kendrigan says.

“What’s advantageous is that with all of these businesses and their specialties consolidated, our customers have an incomparable breadth of offer.”

Cram is another heritage brand that specifically caters to the earthmoving market, providing hydraulic services for fixed or mobile plants. It also sells and services final drives and other track-related equipment.

Under each of these businesses is a vast inventory of branded products, totalling over 600,000 individual items – which is supported by Motion’s broader network across Asia Pacific, including 30 repair and service facilities.

“At the moment, if you go to each of our Motion branches, they’ll still have the heritage brands on display there,” Forbes says.

“Motion is the brand we’re taking to market and associating those heritage brands with as we transition.

“Having these specialised businesses under the one umbrella makes it a lot easier for customers.

“We only provide products that meet strict Australian standards, and can provide technically precise solutions.”

Motion has over 200 branch locations and 12 distribution centres across the Asia Pacific. Image: Motion Australia

Expertise

A key focus of this transition for the future is providing customers with the expertise for niche products that they may have difficulty finding elsewhere.

The company recognises that everyone has different priorities and works in different environments. Clients may also have different needs with regard to what they would like to achieve using a machine, which is where Motion provides unmatched expertise for its customers.

“We have a team of approximately 70 dedicated engineers that can actually go out and work with a customer on their site,” Forbes says.

“There are experts in many different business lines. If you need a particular gasket for a slurry pump, we have guys that are experts in gasketing. We have absolute experts on a global scale from a driveshaft perspective; the same goes with hoses.

“These are just some of the examples of our business lines that we have experts in.”

Motion can also design products to meet specific needs and provide customers with value-added solutions.

“This could be as simple as someone needs a hose, so we make a hose assembly for them,” Forbes says.

Kendrigan gives the example of a customer needing a custom-built acid tank, but being faced with a key constraint of the available space in their facility being very limited.

Motion came up with a solution where the tank was half-built in its workshop, then lowered into place through the facility roof, before the top part of the tank was built in-situ.

“Once upon a time this would have required six or seven different companies to make that happen,” Kendrigan says.

“Instead, we created the process, and saw the solution executed from concept to delivery – ensuring it was working effectively afterwards.”

Having such a broad range of expertise means that the Motion engineering team can come up with a process for a wide range of challenging situations.

“It’s being able to offer that turnkey solution. We can design a concept, manufacture a concept, install it and maintain it. It’s a full-service offering,” Kendrigan says.

Mobile service vans

To make it even easier for Motion’s experts to find the best solutions to a problem, it operates a fleet of mobile service vans for customers experiencing an equipment breakdown.

“These vans can go out and service equipment on the customers’ site,” Forbes says.

“For example, if you’re in a breakdown situation, you can call and a service van will come out and repair a hose for you.”

If a customer is having a machine refurbished and knows it won’t be used for a period time, the service vans can also come out on a scheduled basis.

“Alternatively, we can set up a workshop on site and train people to actually make their own pieces of equipment such as hoses,” Forbes says.

For more information on Motion Australia visit www.motion.com.au

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