Business Feature, Earthmoving Industry Insight

New Holland Construction announces sponsorship of Australian Superbikes

New Holland Construction, a division of CNH Industrial, has announced its official partnership with Australian Superbikes, with a sponsorship of the Kawaski BCPerformance racing team

The sponsorship will include supporting Australian Superbikes’ legacy and up-and-coming rider Paris Hardwick, who has trades qualifications himself, for the full 2023 season.

CNH Industrial business director construction Ryan Hawson says the sponsorship was a long time coming and an exciting development for the business.

“The team at New Holland Construction are proud to be associated with the BCPerformance Racing team and promising rider Paris Hardwick,” Hawson says.

“Many of our customers, dealers and apprentices are huge Superbike fans, so we are naturally quite excited to be involved with this great competition and what we can bring to our network because of it.

“We are proud to be supporting a team of talented individuals, where only the best equipment will send you to the podium – much like our machinery!”

To celebrate this sponsorship, New Holland Construction nominated second-year apprentice, Brodie Brimblecombe, from the local dealership STAG Machinery Group for a hot lap and pit experience during a recent competition at Morgan Park Raceway.

“As an apprentice mechanic and huge motocross fan, when I heard of the opportunity for a hotlap I jumped at the chance. It was the ride of a lifetime!” Brimblecombe says.

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