Business, Earthmoving News

Position Partners to rebrand as Aptella

The intelligent positioning and automation solutions provider has announced a new name for the new year

Position Partners has announced that it will be rebranding to the name Aptella from the new year, reflecting the breadth of automation and positioning solutions and services the company offers, it explains.

“The Position Partners name and brand has served us well,” Position Partners CEO Martin Nix says.

“Sentiment from our employees and customers was that the time was right for a fresh new identity to better represent the experiences people can expect from us as their vital technology provider.”

The company is currently transitioning the brand with new signage, apparel and other marketing collateral to be rolled out in the coming months. The business will continue as Position Partners until late January 2024, when it will begin trading as Aptella. As there is no change to legal entities, all existing contracts and agreements do not need to change.

“Our team is energised and ready to engage with customers and partners in the New Year as Aptella,” marketing communications executive manager Gina Velde says.

“Whilst the name and branding are changing, the core aspects of our business and what people love about us remain as strong as ever.”

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