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Product Focus: Behind the scenes at Rokbak

Rokbak’s hauler facility in Motherwell, Scotland, has undergone a makeover following the launch of the new Rokbak brand.

Rokbak haulers are crafted according to customer needs by highly skilled and experienced teams.

In September 2021, the Volvo Group brand revealed its new Rokbak brand, which was built to the industry’s most robust and reliable haulers for shrewd, business-focused people running the toughest worksites around the world.

The machines were manufactured out of the company’s Motherwell factory, where customers were already calling the machines ‘rock trucks’ as they never buckle under pressure.

The Rokbak brand perfectly encapsulates its global reputation for quality, reliability and performance that is solid as a rock, the company says.

The Motherwell factory opened in 1950 and since then it has manufactured and shipped tens of thousands of haulers to customers all around the world.

“So while the model numbers RA30 and RA40 are new, these articulated haulers are based on decades of engineering expertise,” Rokbak says.

“And because our team only makes one thing – rock-solid haulers – we are true experts.”

The new machines are the most efficient and productive machines to date, delivering new benchmarks in power, performance and reliability.

In addition to the team at Motherwell’s hard work and commitment, the new RA30 and RA40 haulers are the product of great skill and innovation.

A sharp focus is placed on professional development to keep employees at the forefront of expertise with Rokbak committed to investing in its people and processes for a long, prosperous and sustainable future.

The Motherwell team gathered feedback from the industry throughout the rebrand process to establish an identity and values that meets owners’ and operators’ needs both now and in the future.

“Customers wanted a hardworking brand they could rely on for no-nonsense, high uptime, high productivity machines along with care for the environment – and the rest is history,” the company says.

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