Toyota Hilux Australia’s highest selling vehicle in 2016

Presented by
  • Earthmovers & Exacavators

Toyota Hilux The Toyota Hilux 4x4 SR5 was the highest selling of the Hilux models Toyota Hilux

The Toyota Hilux has made history by becoming the first vehicle other than a passenger car to be Australia’s highest seller for 2016.


Buy now
 


The win marks the 20th time in the past 26 years that a Toyota vehicle was in top spot, including the last 14 in a row.

This year the Hilux narrowly edged out the Toyota Corolla for first place, which has held the top spot for the previous three years.

Toyota says the Hilux’s success is down to broadening the model’s appeal beyond the traditional tradie market with the addition of luxuries such as climate control.

"HiLux has made history as the first vehicle of its type to stand on top of the sales podium in Australia because it has broad appeal with the car-buying public," Toyota Australia executive director Tony Cramb says.

"The buyer profile has changed dramatically in recent years, with Hilux progressively offering the upmarket features and comfort demanded by families while maintaining its traditional popularity among tradespeople as the consummate workhorse," Cramb says.

"As recently as 2011, the biggest-selling variant was the 4x2 single cab-chassis in tough-as-nails Workmate trim - a vehicle where 'air-conditioning' meant you opened the windows."

"While demand for that variant has not diminished," Cramb says.

"We now sell almost twice as many top-of-the-range 4x4 SR5 double cabs fitted with luxury features such as climate-control air-conditioning, keyless entry and ignition and satellite navigation."

"In fact, shifting consumer preferences resulted in several 'firsts' in 2016: the SR5 was our biggest-selling Hilux grade and accounted for more than half all Hilux 4x4 sales; and an automatic transmission was specified by the majority of buyers."

We put the pulling power of the Toyota Hilux under the microscope as part of our Ute Tow Test

 

Keep up to date on the industry by signing up to Trade Earthmover's free weekly newsletter. Be the first to know about new machines for sale.