John Deere and Hitachi end Aus distribution deal

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John Deere Construction & Forestry and Hitachi Construction Machinery Australia (HCA) have agreed to end a successful 29 year distribution arrangement of Deere branded and manufactured construction, forestry, and compact machinery in Australia.

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As the joint businesses expanded over the years, so have each company's priorities in various markets around the globe, according to John Deere Construction & Forestry Company.

 "John Deere Construction & Forestry Company (Deere) and Hitachi  Construction Machinery (Hitachi) have a long and successful global partnership spanning multiple continents and product lines," Deere global director of construction & forestry sales Dan Fitzpatrick says.

"This partnership served both companies well and supported each company's global growth over the multi-decade relationship.

"Over the course of the next five months Deere and HCA will work together to execute a seamless transition of business to John Deere Limited's newly appointed construction and forestry dealers in Australia."

RDO Equipment will be appointed the authorized John Deere Construction & Forestry Dealer for John Deere Limited in New South Wales, Victoria, Queensland, South Australia, Tasmania, and the Northern Territory — from of May 1 this year.

AFGRI Equipment will be appointed the authorized John Deere Construction & Forestry dealer for John Deere Limited in Western Australia.

"John Deere Limited, HCA, RDO Equipment and AFGRI are committed to working together to ensure this transition has minimal impact on customers' access to machines, parts, and/or service," Fitzpatrick says.

"Similarly, John Deere Limited, HCA, RDO Equipment and AFGRI are committed to smoothly transitioning customers who have existing agreements and service contracts with HCA.

"We believe this change in distribution will allow both companies to increase focus on their respective brands and provide a world class experience to customers across Australia."

The changes announced have no impact on Deere and Hitachi's partnerships or distribution arrangements outside of Australia.

 

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