RDW: Breaking atoms

By: Randall Johnston

Presented by
  • Earthmovers & Exacavators

The sprawling Brisbane headquarters of Australian construction equipment supplier RDW was a hive of activity when we visited and 2019 promises to be one of the biggest on record for the organisation

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Founded in 1988 by Rod Williams and Dick Karreman, more than three decades of providing industry-leading earthmoving equipment solutions puts this Australian-owned company on very solid footing.

Servicing clients nationwide, through its four dedicated businesses including RDW Machinery, RDW Excavator Parts, RDW Parts and QLD Rock Breakers, the group offers an extensive range of machinery, parts, attachments, repairs and servicing, to meet the needs of the earthmoving industry.

RDW General Manager Fred Carlsson says while the business is staying true to its roots, the expansion into exciting new areas with some of our new product including the industry leading ALLU Transformer buckets and Simex construction attachments is assisting growth in emerging sectors of the construction and earthmoving industries and this is undeniably exciting.

"There are a number of ongoing changes and developments affecting our industry, one example being the rising costs of tip fees in relation to land fill and general waste. Often that involves customised machinery and that’s where we differ from others in that we will engage with people who are looking for innovative ways to give them a competitive advantage.

"Our customers appreciate that they are dealing with an organisation that gives them time to understand their business and their specific needs, so we treat them as partners and that’s always been the key for us."

RDW now has a fully-fledged national dealer support network in place, with Western Australia being the final piece in the puzzle with the west coming into the fold officially towards the end of last year.

In terms of product offerings and what people can expect to see from RDW at The National Diesel Dirt & Turf Expo 2019 at Penrith from May 3 — Carlsson says there will be something for everyone.

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"All our brands are important but for us at the moment and we will be showcasing a wide range of products , such as the Allu and Simex brands as they represent very unique technology and are providing solutions that people didn’t have or didn’t consider in the past.

"These are exciting products that utilise the latest technology that can really help contractors to grow and add to the profitability of their business.

"We can provide full after-sales support nationwide now through the National Dealer network, which is now in place after the 2018 event."

Queensland Rock Breaker representative Arthur Lewis says the majority of contractors get stuck in their comfort-zone, but if they explore the possibilities [with the Allu Transformer bucket] they will see that "there’s good opportunities to increase bottom line profits and reduce costs by using the ALLU product".

"Achieving bottom line profits can be done by using the ALLU process on any civil construction site and sorting through material and contaminants by eliminating the heavy waste material that’s in any stock pile. There are huge savings available through reduced processing times, ability to process directly on site and thereby reducing transport costs. Not to mention the savings in excavator wear and tear compared to previous technologies."

RDW is the exclusive Australian distributor of Rhino (Everdigm) attachments , and carry an extensive range of rock breakers, hydraulic hammers, pulverisers (fixed and rotating), compaction plates, multi-processors, vibrating rippers, rotary rippers, rotary twin head cutters, planer and asphalt floats, as well as the traditional attachments like general purpose buckets, etc.

QLD Rock Breakers stock the most extensive range of parts and components for most makes and models of rock breaker brands including their premium Everdigm range but also has capability to support Atlas Copco, Rammer/Sandvik; Soosan, GB, Krupp, Montabert and Furukawa hammers.

RDW also has capabilities to carry out repairs on rock breakers and has a team of highly experienced service technicians who specialise in everything from minor repairs to full rebuilds, while supporting their clients though the rebuild process.

Catch the company at Stands 41A and 41B at this year’s DDT Expo.

You can even win a rock breaker or excavator oil service package by visiting the stand and entering the competitions.

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