Big changes for equipment market as RDO launches

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  • Earthmovers & Excavators

RDO Equipment has officially taken over as the John Deere Construction and Forestry Equipment dealer in all Australian states except Western Australia, and General Manager of Sales Mark Kuhn says the brand is set to make a big impact on the domestic market.

(L – R) RDO Equipment’s General Manager of Sales, John Deere Construction & Forestry Australia, Mark Kuhn (right) and Jeff Kraft, Managing Director - Asia-Pacific & Africa at John Deere Construction & Forestry, officially announce the launch at Diesel Dirt and Turf 2019.

By early next year, Australian customers will be able to purchase the full line of John Deere products, including, graders, wheel loaders, dozers, backhoes, excavators, articulated dump trucks, skid steer loaders and mini excavators. The products will be sold and serviced by a strategic dealer network, supported by a new John Deere parts depot and a highly trained team.

"People are looking forward to this change," Kuhn says.

"They’re excited about the expanded product range – everyone wants more product – and they’re excited by RDO’s approach to partnering with customers.

"It’s actually simple stuff that makes good customer relationships. It’s getting back to people, it’s letting them know what’s going on, doing what you say you will do and being accountable.

"We say that the real work for our customers begins after delivery, with our plan to support them. That might involve cross-training their staff or developing parts consignments so they have parts ready the moment they need them. We aim to tailor our service to the customer and have plans in place before our customers have a problem," Kuhn continues.  "This is how we build customers for life, another core value for RDO."   

"We have put together a strong team here in Australia, including lots of industry veterans with really solid experience, and all of our people are passionate about the business. We’re 100% focused on the John Deere product."

RDO has big plans for the Australian market, including consolidating and growing its forestry market share over the next three years, and bringing the full John Deere construction range to Australian dealerships inside 12 months.

"There’s still a lot of major infrastructure work across Australia so we expect our first year will include a focus on graders and wheel loaders. And we know there’s a lot of excitement in the market about the new products coming in over the months ahead, including the excavator range," Mark says.

"The Australian market is very eager for the full line of John Deere equipment. They know that John Deere means quality and reliability – and RDO means an exceptional customer experience."

Jeff Kraft, Managing Director - Asia-Pacific & Africa at John Deere Construction & Forestry, says the OEM is excited about what the new distribution agreement means for the Australian market.

"This is a strategic partnership for us," Kraft says.

"We see the Australian market as an important part of our Asia-Pacific and indeed our global brand footprint. We’ve made strong investments in this market and we’re looking forward to working closely with RDO to expand John Deere Construction and Forestry’s profile in Australia.

"We foresee a very positive future here."


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