Meet Jordan Pedley – the heart of Striker’s next generation
When you meet Jordan Pedley, you can’t help but feel the energy of someone who’s not just keeping up with the family business, she’s running with it, making it her own, and having a blast while doing it.
As the second generation to run Striker, the Australian company that’s been a leader in crushing and screening for over 25 years, Jordan’s got big shoes to fill. But don’t let her fun, easy-going nature fool you – she’s got the passion, drive, and vision to take Striker into an exciting future.
“I’m honoured and a little nervous,” says Jordan with a smile.
“Dad built Striker with so much passion. To carry that forward feels both incredible and a bit intimidating!”
Striker was born in 1998 when Jordan’s father, Craig Pedley, launched the company with a simple goal in mind: to design machinery that would thrive in Australia’s tough, remote conditions. After more than two decades of growth, Striker is now a powerhouse in mobile crushing and screening equipment, providing innovative solutions for the quarrying, mining and construction industries.
Built by Aussies, for Aussies
From its humble beginnings in Western Australia, Striker has always been driven by a deep understanding of local conditions. The name itself, inspired by the impact of rocks striking the blow bars inside crushers, speaks to the company’s roots. But over the years, Striker’s range has grown, offering mobile cone, jaw, and impact crushers, scalpers, screeners, and conveyors – all designed for one thing: to make life easier for the operator.
As Jordan explains, her father’s vision was always clear: make equipment that was not only powerful but also easy to maintain and operate.
“Dad’s aim was to design machinery that worked for the people who used it. We built Striker by listening to our customers and understanding what they really needed.”
Relationships and reliability
So, what’s behind Striker’s 26 years of success? Jordan believes it’s all about putting people at the centre of the design process and building relationships that last.
“Listening to our customers, getting their feedback, and responding quickly is in our DNA,” she says.
A key example of this approach is Striker’s focus on commonality of parts. By designing equipment with interchangeable components across different models, Striker helps customers reduce spare parts inventory, save on storage costs and keep their machines running smoothly. The result? Less downtime and more efficiency.
“We know how costly downtime is,” Jordan says.
“That’s why we’ve always designed our machines to make maintenance simple and cost-effective. It’s all about keeping operations running smoothly and saving our customers time and money.”
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More than just a service
Striker’s commitment to its customers doesn’t stop at the design phase. With a dedicated Australian service team available 24/7, Striker ensures that operators have the support they need whenever they need it.
“We take pride in how easy our equipment is to operate, and most of the time, solutions are worked out over the phone with our experts,” Jordan explains.
“But it’s not just the technical side of things that sets us apart. It’s the family approach we take with our customers. We’re agile, we’re hands-on, and we genuinely care about getting our customers running as efficient and quickly as possible.”
Paving the way to net zero
As Striker looks toward the future, sustainability is at the forefront of its strategy. The company’s electric range of mobile equipment, called E-Trac, is designed to help reduce diesel consumption, lower emissions and improve both efficiency and safety.
Jordan is proud of the strides Striker has made in this area.
“A lot of our customers asked for electric-powered crushers and screens to help them meet sustainability goals,” she says.
“We’re delivering that with E-Trac, while also offering the Striker Remote Monitoring System, which allows customers to monitor machine performance in real-time, helping them make informed decisions to boost efficiency.”
Bigger, better and growing
As Striker moves into 2025, the company’s expansion plans are in full swing.
“We’ve seen a 150 per cent increase in our manufacturing capabilities and spare parts capacity in Australia over the past few years, and we’re not stopping there,” says Jordan.
“Our Australian facility will continue to focus on manufacturing Australian-made equipment, as well as providing parts, support, repairs and rebuilds. We’re also expanding our spare parts manufacturing capabilities, which means quicker service and even better support for our Aussie customers.”
From a small family operation to a globally recognised leader, Striker’s journey is just beginning. With Jordan looking to lead the way in filling her father’s shoes, there’s no doubt that Striker will continue to innovate and deliver solutions that make life easier for operators – and keep things running smoothly.
For more information on Striker’s equipment and customer support, visit strikercrushing.com