Launceston based civil contractor Gradco Pty Ltd has painted one of its Komatsu PC55 excavators pink in conjunction with Breast Cancer Awareness month this October.
The company is hiring the pink machine out to clients and will be donating 50 per cent of the rental costs to the National Breast Cancer Foundation towards research for the disease.
The initiative came about through a close friend of Gradco’s owners – Oliver, Tom and Will Diprose -who won the battle against breast cancer seven years ago.
The friend, Nicole Darcey, has been raising funds through her own campaign “Breasts Out For Research” for the past seven years with all proceeds going to the National Breast Cancer Foundation.
During this period, she has raised almost $120,000 for the cause – with the ultimate goal of achieving zero deaths from breast cancer in Australia by 2030.
Gradco director Oliver Diprose says the company has been looking for a way to give back to the community and support a worthwhile cause.
“To support Nicole’s efforts this year, we came up with the idea of the Gradco Pink Digger, and we’ve had a great response from our clients in the Launceston region,” he says.
“In fact it’s been so strong that our Pink Digger is now almost fully booked for the whole month.”
Gradco is also urging the public to support Darcey’s campaign by visiting her Breasts Out For Research website.
Organisations that assisted Gradco with this initiative include Komatsu Australia, Launceston Earthmoving Repairs and Scott Signs.
Visit Gradco’s website for more information.