Toyota Material Handling Australia has struck a three-year partnership with the Australian Turf Club
As part of the deal, Toyota Material Handling Australia (TMHA) will become the official material handling partner of the Australian Turf Club (ATC) and will also see the Toyota Forklifts brand become the naming rights sponsor for three Group 3 races.
The deal will commence from 2023, with TMHA set to become an extensive presence at ATC venues, which includes Randwick Racecourse, Rosehill Gardens, Canterbury Park, Warwick Farm and the Rosehill Bowling Club.
Consistent TMHA signage, in-venue media and an active presence at events such as the Everest will also be a fixture of the partnership.
The three Group 3 races to bare the Toyota Forklifts name are the $500,000 Toyota Forklifts Gloaming Stakes on Silver Eagle Day, $160,000 Toyota Forklifts Doncaster Prelude on Stakes Day and $160,000 Toyota Forklifts Frank Packer Plate on All Ages Stakes Day.
TMHA will also become the naming rights holder to several more handicap races throughout the year.
“TMHA is excited to partner with the Australian Turf Club and we are looking forward to successfully promoting our Toyota Forklifts brand. We look forward to what we are confident will be a mutually beneficial long-term partnership,” TMHA president and chief executive Steve Takacs says.
ATC chief executive Jamie Barkley also welcomed the news.
“We are extremely proud to have Toyota Material Handling Australia and their Toyota Forklifts brand join the Australian Turf Club partner family. Across their 50 years of operation in Australia they have developed into a market leader,” Barkley says.
“We thank Toyota Material Handling for their support and look forward to building a successful partnership for the next three years and beyond.”