Following its grand opening in Melbourne, Zoomlion Australia is continuing to grow its local team in support of its expansion into the Australian market
Founded in 1992, and with a history dating back to 1956, Zoomlion stands at the forefront of China’s emerging original equipment manufacturing sector.
With a product portfolio spanning everything from concrete pumps and cranes to mobile elevated work platforms, earthmoving equipment and agricultural machinery, Zoomlion offers something for everyone.
A well-known company on a global scale, Zoomlion has officially entered Australia’s direct sales market for the very first time, through its subsidiary Zoomlion Australia & New Zealand.
Down Under
To celebrate this important milestone in its history, the Chinese OEM held a grand opening of its headquarters in Mount Waverley, Melbourne in late October.
Many new partnerships were celebrated on the day, with six businesses signing letters of intent to acquire Zoomlion machinery valued at approximately $22 million.
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The OEM’s Melbourne headquarters is the first of its Australian branches to officially open its doors, with branches in Perth, Brisbane and Sydney set to have their grand openings soon.
Deputy general manager of Zoomlion International Freya Huang says it was great to welcome customers and dealers to the grand opening in Melbourne, who are supporting the company’s expansion into the Australian market.
“Zoomlion has become one of the leading construction machinery manufacturers in China,” Huang says.
“We started as a research and development institute and, in 1992, our chairman along with seven other people founded Zoomlion – in which we transferred into a manufacturer.
“This research and development institute was the birthplace of Chinese construction machinery.”
Leading Innovation
At the heart of the company’s innovative drive is the Zoomlion Smart City – an integration of six Zoomlion product lines into one central hub.
With 12 smart factories and over 300 intelligent production lines, Zoomlion Smart City specialises in the research, development and manufacturing of high-tech equipment.
The earthmoving line of machinery was the first to be integrated into the Smart City.
“The Zoomlion Smart City is at the forefront of intelligent manufacturing in the industry,” she says.
This facility is responsible for producing over 150 technologies, building more than 12 smart factories and pioneering 20 fully automated production lines.
Combining its technological innovations with its smart production lines, one of the most impressive feats of the Smart City is its ability to roll a fully built excavator off the earthmoving park’s production lines every six minutes.
“We are confident in our technology and will bring it to the Australian and New Zealand markets to maximise our offering to this region,” Huang says.
Localisation
To be successful in the Australian market, Zoomlion is focusing on building a local sales and support network, as well as a team of local partners and dealers.
“I was thrilled to see those businesses sign letters of intent to acquire our machinery at our headquarters’ grand opening,” Huang says.
“We will continue to have grand opening days for our branches in Brisbane, Sydney and Perth, and we’re looking forward to building branches in other cities according to customer demand.”
Australian Zoomlion customers will be offered a range of products, including skid steer loaders and excavators that come in the mini, small, medium and large size classes.
Skid steer loaders that were on display at Zoomlion’s Melbourne grand opening included the 1,293kg (1.3-tonne) ZSO30R and the 2,860kg (2.9-tonne) ZS080V.
Excavators shown included the 1.8-tonne ZE18GU mini excavator, the 7.5-tonne ZE75E-10 crawler excavator and the 13.5-tonne ZE135G track-mounted excavator.
Zoomlion says all Australian customers will have the backing of a 24/7 local service support team, which will support customers throughout the entire lifecycle of the machine, from delivery inspections as well as periodic inspections to customer training and machine upgrades.
Zoomlion Australia also has a financial services arm – Zoomlion Capital Australia – providing financial solutions. This helps customers secure the capital they need to purchase equipment, expand their fleet or manage day-to-day operations.
As a Chinese company moving into the Australian market, Zoomlion is confident that it will not only compete, but thrive in the construction industry.
“We are growing our team in Australia,” Huang says.
“We’re hiring more locals for our sales and service team, as well as the team behind the scenes.
“A big point of emphasis is finalising the preparation of spare parts services and our service technicians.”
For more information on Zoomlion Australia, visit www.zoomlion.au or call 1800 966 654.